We're Not
marketing

We're Not

Un-smoothing the path to discovery, growth, and connection.

We are a B2B creative lab that challenges the status quo of "seamless integration." Our philosophy is simple: the best ideas, connections, and transformations emerge from struggle. By designing moments of intentional inconvenience and crafting scavenger hunt-style engagement strategies, we push brands and their audiences into deeper, more meaningful experiences. We transform obstacles into opportunities.

Working very hard.: Lorem ipsum, dolor sit amet consectetur adipisicing elit. Maiores impedit perferendis suscipit eaque, iste dolor cupiditate blanditiis ratione.
Compassionate Nihilism: Laughing at your own headstone
Rupture and disruption as a positive force: Ac tincidunt sapien vehicula erat auctor pellentesque rhoncus. Et magna sit morbi lobortis.
Central Asia.: Ac tincidunt sapien vehicula erat auctor pellentesque rhoncus. Et magna sit morbi lobortis.

We're Not

What makes us unique

While traditional marketing agencies sell smoothness and ease, we recognize that innovation and loyalty often arise from friction.

By guiding clients through creative deprivation, we ensure their growth is resilient and grounded. Our scavenger hunt methodology injects gamification into our processes, creating moments of discovery that are as satisfying as they are unexpected.

We're not afraid of obstacles. Otherwise, we would be out of business. Anim aute id magna.
We're not obsessed with security. We don't make the world safer by making it harder to access.
We're not cloud-native. We're human-native. Native to struggle, discovery, and growth. Native to connection. Native to Central Asia.

Other agencies may promise seamless integration and effortless user experiences, but we believe that true engagement comes from overcoming challenges. By embracing friction, we create deeper, more meaningful connections between brands and their audiences.

We're not for everyone.

But maybe, just maybe, we're for you. If you're ready to embrace the unconventional and see where the path less smoothed can take you, let's start a conversation. After all, the best journeys are the ones that challenge us to grow. We're unreachable though. So good luck.