We're Not 
marketing

We're Not

Un-smoothing the path to discovery, growth, and connection.

We are a B2B creative lab that challenges the status quo of "seamless integration." Our philosophy is simple: the best ideas, connections, and transformations emerge from struggle. By designing moments of intentional inconvenience and crafting scavenger hunt-style engagement strategies, we push brands and their audiences into deeper, more meaningful experiences. We transform obstacles into opportunities.

Working very hard.
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Compassionate Nihilism
Laughing at your own headstone
Rupture and disruption as a positive force
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Central Asia.
Ac tincidunt sapien vehicula erat auctor pellentesque rhoncus. Et magna sit morbi lobortis.
Product screenshot

We're Not

What makes us unique

While traditional marketing agencies sell smoothness and ease, we recognize that innovation and loyalty often arise from friction.

By guiding clients through creative deprivation, we ensure their growth is resilient and grounded. Our scavenger hunt methodology injects gamification into our processes, creating moments of discovery that are as satisfying as they are unexpected.

  • Push to deploy. Lorem ipsum, dolor sit amet consectetur adipisicing elit. Maiores impedit perferendis suscipit eaque, iste dolor cupiditate blanditiis ratione.
  • SSL certificates. Anim aute id magna aliqua ad ad non deserunt sunt. Qui irure qui lorem cupidatat commodo.
  • Database backups. Ac tincidunt sapien vehicula erat auctor pellentesque rhoncus. Et magna sit morbi lobortis.

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No server? No problem.

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Meet our leadership team

We’re a dynamic group of individuals who are passionate about what we do and dedicated to delivering the best results for our clients.

  • Becca Banks

    Girlboss Architect

  • Sam Haughton

    Head of Sales

  • Nico

    Vibe Director

  • Joseph Blais

    CTO

  • Schuler Strauss

    Dead Weight

  • Goron MacMilliagan-Chang

    HR

How long have you got?

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Steps

Numbers Dictionary

We're not mathematicians, but we know a good number when we see one. Here are a few examples:

Fourty Six
46
Five
5
Four Point Eight Milliom
4.8m
Thirty Three
33
Thirty Three
33
Thirty Three
33
Four Hundred Thousand Four Hundred Thirteen
444,413
Thirty Three
33
Twenty Four
24
Eighty Six
86

Core Values:

  • Not working very hard, ever (unless we pranked ourselves and it's funny)
  • Absurdism, dadaism, and levity
  • Compassionate nihilism (imagine laughing at your own headstone)
  • Rupture and disruption as a positive force
  • Inconvenience as a tool for enlightenment
  • Glorify central asia